Avaacha is a kids’ clothing brand founded in Dubai, creating modern, gender-neutral coord sets made from soft natural fabrics. The name itself inspired the identity: Ava means “bird” or “life” in Latin, symbolizing freedom and imagination, while cha adds a playful note that reflects the brand’s joyful spirit.

I designed a complete brand identity, from the logo suite and color palette to illustrations, packaging, and social media assets. The visual language combines whimsy and playfulness with a clean, modern aesthetic, staying true to the brand’s vision of celebrating childhood creativity while offering comfort and style.

A highlight of the project was the Avaacha gift box—featuring a bold, painterly pattern that makes it instantly recognizable. Designed with durability in mind, it also serves as a keepsake box for toys, art supplies, or memories, making gifting both beautiful and meaningful.

The result is an identity that feels modern, unique, and full of creative energy, perfectly aligned with Avaacha’s inspiring philosophy.